Many dentists have contemplated making a video to promote their practices and this is an area in which I have some first hand experience. The first videos I made were for About.com on various dental topics. A videographer came to my office and essentially shined a bright light in my face and instructed me to "speak". It was not surprising that when I viewed the first video I resembled a frightened deer frozen by a headlight.
At this point, I have been in about ten videos and I appear more relaxed. For me, the secret is to know before hand what sort of message I would like to send and to focus on it, and not "the camera", when I am speaking. Also not every word I say needs to be preserved for eternity. Editing is essential to producing a good video product. My friend Steve Cooney made the video posted below and I am happy with the result.
A good video can be extremely helpful in marketing a dental practice. It really can give potential patients a feeling for what a dentist and a practice is like. Also, videos featuring procedures can be valuable for patient education and can lessen a patients anxiety about a procedure.
Even if a dentist is not a natural onscreen presence a good video can be made that features the more camera ready aspects of their practice. If their office and staff are appealing , that can be emphasized in a video and the dentist should have less onscreen time. Clearly a well produced video can be a powerful endorsement for a dental practice and is definitely worthwhile.
About the author: Lawrence Spindel DDS is a dentist in New York City, who has has maintained a general and cosmetic dental practice for over thirty years.
That's a great way to teach and show dentist and patient that how the dental treatment happens. A Videos featuring procedures is very valuable for patient education and also a lessen for the patients anxiety about a procedure. Lakewood Dental offer quality treatment to the patients, our kind and compassionate team is here to help you achieve optimal dental health.
ReplyDeleteI couldn't agree more. Having a video not only allows you to provide educational information, it also allows the patients to get to know the dentist. Added SEO benefit is icing on the cake for the dental practice.
ReplyDeleteYes obviously, Its really helps in enhancing your dental practice. Video allow you to provide all important tips, you can provide all the services you've been providing to your customers. So conveying your message with the help of video is very important and can also be very effective. But remember one thing it should be short and informative.
ReplyDeleteOne thing more, Believe me your Dental Websites is your most effective marketing tool.
I definitely agree. I think videos are a must. You can provide a lot of great educational info in a video, plus as stated already, the added SEO benefit it provides. So it's a win-win situation, for both you and your patient.
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