Wednesday, May 18, 2011

Are discount dental plans worthwhile?

Dentists have overheads of 60% or more and asking them to reduce fees by 25%-50% or more can make it difficult for them to make a profit. In what probably is the best case scenario, a patient can be fortunate and find a dentist whose practice is not busy enough to keep his appointment book full and is using the discount plan to fill his empty appointment slots. In this case, the dentist is using the plan as an advertisement of his or her practice and as a way of recruiting new patients. Treating patients from the plan may not be highly profitable, but may help a dentist cover his fixed overhead.

From a patient's point of view these plans may seem like a huge bargain and are tempting to patients in search of affordable dentistry. The obvious problem is that choosing a dentist from a list of "low bidders" is probably not the best way of choosing a dentist,contractor or any type of service provider. Also, all the value of any savings will be negated, if this choice leads to dental treatments or restorations that do not work out well.

A far better method of choosing a dentist is "word of mouth" (pardon this corny pun). Getting a recommendation from a satisfied patient, or another doctor is more likely to lead to a positive dental experience than choosing from a list of discount dentists.

4 comments:

  1. Hi, I read your post, and it was really interesting. You have a lot of valuable information that is very helpful to patients looking for quality dentists. I myself have a good dental business in philadelphia, so if anyone is interested, I would love for you to check it out!
    www.smilemakerpa.com

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  2. "Word of mouth" is the best way of connecting "quality patients" (those that are interested in taking care of their dental health long term, and so do the things the need to do(like brushing, flossing, regular checkups)). We've recently had a lot of success connecting with our patients through Facebook and have received at least one referral that I am personally aware of.

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  3. Word of mouth worked for me, but only after trying two dentists in town (after I got those special coupons in the mail). My neighbor said I should go to his dentist and it turns out she was perfect for me. I've been going to her for 11 years now!
    Suzanne

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  4. I don't think discounts are the way to go. Discounts attract disagreeable people. Appealing to the higher end of the market attracts better quality patients.
    Dana - The Art Guy

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